The largest 3D street art in the world is a Guinness® book of records breaker and it is the largest Reebok Crossfit workout area in the world.
Reebok is really trying its best to be cool and relevant. Kudos to them and their effort. So you’ve got the world’s attention, you got the word out, you got the buzz. Did you sell?
We have to realize that creating the awareness and buzz, or talk-ability and viral-ability, does not equate to sales. 2 very different metric of measurement to measure different objectives. When you do a 2 in 1, there’s bound to be a compromise somewhere. Success does not equate to revenue.
