Jordan Melo M8 Shoe launch. With 3D projection mapping, it’s interesting but i just don’t think anyone’s quite overcome the fanfare that it can bring. Personally love to see the execution. I think it’s brilliant, but i just feel that it doesn’t lend itself much long term sustenance besides residing on youtube as a pretty much static asset. Even from a virability standpoint, i truly believe that it is not sustainable, despite being cool.

